I’ve been blogging for a long time and many people want my secret of how I am able to travel the world. In the meantime, I’ve learned a lot from writing the perfect blog post to learning algorithms for social media platforms like Instagram, Facebook, and Pinterest. In this post you will learn How to Start A Profitable Blog. Please note that this post contains affiliate links and any purchase made through such links will award me a small commission (at absolutely no extra cost for you). These funds help me keep this blog up and running. Learn more about it Here.
Blogging is not easy. In fact, it requires a lot of work. And the hard truth: it requires a lot of time. To fix things, you shouldn’t just start a blog on a site like Blogger or Vox. You need to host your site. That sounds scary, doesn’t it? I personally use Site Ground to host my site. As we get into this article you will learn the importance of hosting your site.
Well, here’s another hard truth: If you want to have a profitable blog, you have to suffer for fear of getting acquainted. Because trust me, there’s a lot you don’t know. And unless you have the finances to hire virtual assistants and freelancers, learning to balance all the blogging functions on your own is essential.
That’s why I’ve gathered this step-by-step guide to getting you started. Just know that, although you can make a lot of money from blogging, it usually takes a while. And I’m not talking for a couple of months – I’m talking solidly for a year or two, and that’s with a ton of work.
However, if you are willing to play the long game, you can learn how to start a profitable blog for this is a great way to make money. So consider this as your starting guide.
Step 1: Get the basics down for a Profitable Blog
Here are some things you’ll need to know to get started with blogging:
How to write.
I don’t mean any kind of writing. You must specialize in blog writing. You want to have a conversation, but you don’t want to diminish your copy with your personal opinions. It’s essential to know how to write good headlines, how to use titles, and how to set your ideal reader and what they need to read.
Your ideal reader.
You can’t blog to make everyone happy. There are many people with many different opinions. So decide who you want to target. It may be those college students, living together on a budget, working moms who don’t have time for themselves, or people who want to live a healthy lifestyle. Seriously, whatever you want to write about, there is probably an audience waiting to consume your content.
Although you do not need to know how to draw, you will need some basic skills to create logos and create social media graphics. Learning how to create infographics can seriously accelerate your growth. You can use a free tool like Canva, which comes with tons of editable templates to make your life easier.
SEO (Search Engine Optimization) for a Profitable Blog
Can you promote your blog through social media? Yes. But think if you didn’t have to work for your traffic because you show up at the top of Google’s search results. Wonderful, right? However, you can’t just write a blog post and expect it to show up in Google right now. To help me make my content optimized for SEO, i use a WordPress plugin called Yeost SEO. This is a comprehensive tool that makes sure I am SEO compliant. After getting used to writing in SEO format, you can reap the benefits without having to think about it.
Step 2: How To Start A Profitable Blog: Get Your Blog Set-Up
Ultimately, it is up to you to decide what your blog is and what theme you use. But if you want my advice, here it is:
Get yourself a domain name: Your domain name is your site home address. I purchased my domain from Go Daddy or Siteground. Personally, I used Siteground to purchase my domain name and to host my site. You can use their database to create a name that best fits your business. You can use your name, or you can create your own name. If you are blogging about a particular thing (such as a laptop), then try to put that keyword in your domain (like laptop.com). Also, consider the future. Have you wanted to blog all your life? If not, consider not using your name as your domain, but instead use the brand name. That way, it makes it easier to sell your site to someone who wants to keep up and make a profit.
Use the site field to host your site: Your blog needs to be hosted somewhere in order to have complete ownership. This is why understanding the difference between wordpress.com versus wordpress.org is important. With wordpress.com, you don’t have full ownership of your site and WordPress could potentially take it down when they want. With wordpress.org, you own the website and you are required to get your own hosting. My favorite (and that is what many bloggers recommend for beginners) is Site Ground. Click Here to try Site Ground as your blog’s hosting company. I love SiteGround because they transferred my domain from my old website for FREE, and they make my worpress.org site run fast. Make sure you get an SSL certificate so your site is secure. I had my web developer set this up for me since I’m not that technical.
Choose Your Theme: When you are setting up your site on WordPress.org, you will need a theme. You can customize your site with colors, fonts, sidebars, menus and more. But this is more than that. Many topics can really slow down your site, which is bad for the user experience. To avoid this, I recommend using Astra (a free version). You can also find many YouTube tutorials on how to do this.
Create a page about yourself: Most people think that the About You page is a place to convince curious readers that you are. This is the place, but it’s also where readers can find out what your site is intended for (aka, what your site has to offer them). Add both to your page. This is also a good place to collect email users.
Step 3: How to Start a Profitable Blog: Write Blog Posts
First of all before launching your blog, you need some content! You can have a lifestyle blog and blog on various topics. However, blogging about a single title has many benefits, especially when it comes to things like SEO and list building.
To know what to start writing about, think of two things: your ideal reader and the subject you are planning about blogging about.
We say that your niche/title is about living a sustainable life, and your ideal readers are the mom looking for simple solutions to make your home more environmentally friendly.
What is the first step to a sustainable life? Go ahead with three (or whatever number you choose) simple steps that they can take, and write about them in a helpful, informative way.
Here are some possible tips:
- What are some potential hurdles they should look for?
- How can you use transitions properly when writing a post?
- What do you like about products that are related to your niche?
And in little to no time, you will have your first blog post. In addition, you can expand on each of your tips for creating a separate blog post that delves deeper into a particular topic. Next, write down some more steps they can take that will require a little more work – or more money. Get started at the grassroots level, and with every blog post, bring them closer to a Pro You will find that, when you write each blog post as the next step in living a sustainable life, you get endless ideas for blog posts. This technique applies to virtually any niche. And it can also help you create an effective content plan to help you stay on track.
Step 4: How to Start A Profitable Blog: Create Your Email List
You must decide which software you want to use to start growing your email list. I use Get Response because I can create email sequences, landing pages, and auto responders. The best way I’ve found to grow a list is to create a free product of value. You can create a list, ebook, a meal plan or anything related to your blog’s content. I usually create my lead magnet in Canva then set up a email capture page on Get Response. The last step is to promote your Free lead magnet so your audience will get something of value in exchange you get their email address. This is a way to keep your audience in an archive so they can be nurtured with leads and offers in the future.
Step 5: How to Start a Profitable Blog: Add Affiliate Offers in Your Post
Most people assume ads are the main source of income for a blog. As for me, my first solid method of generating an income online was by using affiliate offers. If there is a product I use that I enjoy, I recommend it to my audience and get a small commission with no additional charge to my audience. Some companies offer the affiliate program through their site while others use a affiliate network. ShareASale is an example of an affiliate network I use that has over one hundred different offers to choose from. ShareASale is convenient because all the affiliates are house all in one company, which makes it easier to keep up with your money earned.
Step 6: How to Start a Profitable Blog: Launch Your Blog
Once you’ve written 5-10 blog posts, share your blog with the world! You will find that it takes a while to get traction from the new site, so don’t worry about not having tons of content yet. Your new readers can grow with you!
Just make sure you:
- Set up a page about yourself
- Have your social media accounts ready on your site
- Work on any design kinks
- Place a social share button on your blog posts
- Place the signup form in the email list on each of your pages
Step 7: How to Start a Profitable Blog: Promote Your Blog On Social Media
Have you ever thought of social media as work? Well, you’re about to.
I’m going to give you some general promotion tips for my top three social media networks: Instagram, Facebook, and Pinterest.
How to Use Instagram to Promote Your Blog
Instagram is a visual platform, and you can’t have clickable links in your posts — only in your bio. Once you hit 10K followers, you’ll be able to use the “swipe up” feature in stories.
A lot of bloggers don’t think Instagram is worth it because it takes a lot of work to get a decent amount of traffic from it. And while I once thought the same thing, I’ve recently come to realize that Instagram has value to bloggers — as long as it’s used ethically and authentically.
So here are my best tips for using Instagram as a blogger:
- Post consistently (at least a couple times a week) in your feed and in stories
- Try to get people to interact with your stories with things like polls, sliders, etc.
- Having high-quality pictures makes a difference
- Your captions really do matter, so make them good
- Let your followers into your life so they can get to know you
- Do collabs/giveaways with other bloggers (only a few at a time) to gain a following
How to Use Facebook to Promote Your Blog
Is Facebook’s algorithm frustrating? Yes. But honestly, what algorithm isn’t frustrating? You still get some free exposure, and that should make it worth it.
So here are my best tips for using Facebook as a blogger:
- Don’t just share new blog posts — try memes, infographics, quotes, etc.
- Your posts will do much better on Facebook if they include an image
- Post on your page 3–4 times a day for growth
- Focus on creating content that makes people want to share it
- Ask simple “this or that?” questions and respond to people’s comments
How to Use Pinterest to Promote Your Blog
Pinterest may be known for crafts and wedding inspiration, but it’s actually a goldmine for website traffic. So many bloggers attribute hundreds of thousands of page views to Pinterest, in niches such as parenting, personal development, lifestyle, etc.
Not sure if Pinterest will work for your blog? Create an account and search for terms in your niche. Do a lot of pins pop up? What about related keywords? If so, you’ll be able to reach a decent amount of your audience on Pinterest. If not, I’d still say it’s worth it. You may not have a large audience on Pinterest, but you also don’t have a lot of competition. So here are my best tips for using Pinterest as a blogger:
- Create a business account, get your website verified, and enable rich pins
- Create a bunch of boards relevant to your niche (think 20+) that have relevant keywords in the title and the description
- Pin! Start off by pinning other people’s relevant content to the appropriate boards so Pinterest will begin to understand what your boards are about
- Create long (2×3) pins with relevant images and text overlay of your headline (Canva has lots of pre-done templates)
- Pin your own pins to your boards, along with continuing to pin others’ content
- Consider joining group boards and joining Tailwind to schedule out your pins and join Tribes
My advice to a new blogger? Don’t expect to be able to do everything on your own. I’ve been blogging for years, and I still learn something new every day. In conclusion, do what you can, and deal with what you can’t do later. Focus on development, but remember not to rush yourself while doing so.